Ensuring an accurate and readily available source of client/customer data is key to any successful business in the digital era. Affinity have many years of experience in designing, integrating and managing customer relationship systems for all business types.
Our state-of-the-art CRM solutions provide you with all the customer data recording and engagement methods you need to ensure seamless communication between your business and your customers.
Real Customer Lifetime Value
What is the real lifetime value of your customers? At Affinity we believe that measuring CLV (Customer Lifetime Value) should be part of every business’s on-going strategy.
For e-commerce websites, true RFM reporting (Recency, Frequency, Monetary) can only be delivered accurately when your CMS is expertly integrated with your customer management system. But even for lead-generation websites, measuring customer lifetime value can be tricky.
This is where Affinity can help – we understand the challenges that businesses face when it comes to accurately measuring the value of your customers.
We can provide a CLV reporting solution that also allows businesses to drill down into specific customer types and identify core valuable segments which can then be leveraged to inform and target your marketing efforts effectively.