Google Shopping Management Services for Ecommerce
Google Shopping campaigns, also called product listing ads, are a great way for ecommerce businesses to get their products in front of more eyeballs and engage potential customers. Powerful and versatile, Google Shopping offers a variety of campaign options that can help ecommerce sites achieve specific objectives, from seeing higher sales volume to granular, more niche options like promoting new sales and discounts.
Google Shopping campaigns can appear deceptively simple; however, in today’s highly competitive marketplace, merely following standard best practices is not going to help you maximize your return on ad spend. Unless you’re working with an experienced Google Shopping agency, you’ll be leaving money on the table.
As a veteran Google product listing ads agency, 2lamarketing can help put this versatile online marketplace to work for your business. We’ll help sell your products by developing and executing strategy-driven campaigns that are optimized to increase conversions while driving down your cost per conversion.
When you work with our Google product listing ads agency, we’ll take over full management of your ads, using our experience and familiarity with Google’s system to maximize your results, increase sales, and help you grow your ecommerce business like you’ve always dreamed of doing.
2lamarketing is a Google Premier Partner, a certification reserved for only a select few advertising agencies that have repeatedly demonstrated the highest levels of success in managing Google ad campaigns. We want to put this success to work for you.
How Our Google Shopping Campaigns Work
- Tiered Campaign Structure
A surprising amount of money can be lost in inefficient Google Shopping campaign structures. Bids and budgets become detached from value and ROI, critical data and insights become lost in the mess, and you can end up wasting a lot of time and money chasing product listing ad placements that aren’t driving sales.
We’ll use our expertise in product listing ads management to set up Google Shopping campaigns with efficient, optimized structures. We’ll keep bids low for generic terms, prioritize more relevant ones, and focus spend in areas designed to give you the best possible competitive advantage. To ensure that you’re getting high visibility into your varied campaigns and their performance, we’ll prioritize a clear, intuitive, funnel-like campaign structure.
2lamarketing has proven success as a Google Shopping ads agency thanks to our knowledge and experience setting up tiered, properly prioritized campaign structures. We want to put that knowledge to work for you.
- Optimized Product Feed
Even a properly structured Google Shopping campaign can only do so much if the individual product listing ads don’t attract shoppers! Our Google Shopping management services include working with you to generate an optimized shopping feed: We’ll create evocative, keyword-rich titles and descriptions and pair them with enticing images designed to draw interest and engage a viewer’s attention. Our designers will create special images when necessary for optimal engagement.
We’ll make sure that your pricing is correctly implemented and that special offers are executed promptly and accurately to help you stand apart from your competitors. When you add new products, we’ll use our expertise to improve search-term-to-product matching, ensuring that product listing ads for new items are just as easily found as ads for older products.
- Granular Targeting and Bidding
One of the most common mistakes we see in Google Shopping ad management is an inefficient bidding strategy that treats all products and keywords the same. This results in campaigns that spend too much money on high-cost, low-return keywords, and not nearly enough on keywords that have the most profit potential.
As an experienced Google Shopping agency, we know all the tips and tricks to make Google Shopping work for you and your business. Our Google Shopping management includes skillful use of Single Product Ad Groups (SPAGs) to give your products a precise, controlled bidding structure. We’ll also run retargeting campaigns towards customers who have already demonstrated an interest in your brand and its products, while minimizing inefficient, wasteful spend elsewhere.
- Negative Keywords
One tactic for avoiding low-ROI spend is proper use of negative keywords. An experienced Google Shopping agency knows that negative keywords are one of the most important tools you have for funneling keywords to the right campaigns, and avoiding wasted ad spend.
Optimal use of negative keywords will ensure that your ads don’t show up for irrelevant search terms that will cost you money but never result in a conversion. Whether it’s people searching for items you don’t sell, features your products don’t have or specific brands you don’t support, our Google Shopping management services will ensure that you’re not wasting money on the vast majority of keywords that will rarely convert.
We’ll regularly revisit your negative keyword list with weekly updates, adding new keywords and eliminating ads for non-relevant searches.
- Testing and Optimization
In Google Shopping you can never rely on a “set it and forget it” approach. Aside from the fact that you would want to drive improvement regularly from what you had in the previous week, month or year, you have to account for competitors and Google’s constantly changing policies and algorithms.
When you work with an experienced product listing ads agency like 2lamarketing, we’ll execute continuous testing of bids, keywords and ads to drive consistent improvement. We’ll optimize campaigns on the basis of end-to-end attribution, analyzing which keywords, products, devices, and audiences are delivering the best results and leading to the most conversions for your ecommerce business.
We’ll look at your competitors’ campaigns and test new variations to ensure that you stay competitive, rather than falling behind.