Search engine advertising SEA
Boost your results with 2lamarketing – an experienced Search engine advertising SEA agency
Despite your company’s best efforts to navigate online ads, you wonder how to achieve success and a profitable return on investment (ROI) – that’s where a search engine advertising agency comes in.
Search engine advertising agencies guide online marketing campaigns to effective results that benefit your bottom line.
Keep reading to learn what you need to know about search engine advertising agencies!
If you’d like to learn more about our incredible tools and advertising capabilities, we’d love to talk with you. Contact us for our SEA paid search services.
Definition and explanation of search engine advertising
Search engine advertising is a sub-category of search engine marketing (SEM) that creates and manages ads related to search queries on results pages. These ads can appear on Google Ads, Microsoft Advertising (aka the new Bing Ads), YouTube Video Ads, and others.
You might ask, “What is paid search SEA?”
Search engine marketing refers to paid marketing efforts that target search engine users, but in some contexts it can also include organic methods. The industry is increasingly viewing it as a specific approach to advertising, so it is wise to limit it to funded campaigns.
However, search engine advertising sticks to the paid aspects of acquiring visibility and securing customers and sales. It encompasses three main types of payment methods, but each relies on user interaction:
Pay-per-click (PPC) advertising: Every time someone clicks on your ad, you pay a fee.
Cost-per-mile (CPM) advertising: For every thousand – or “thousand” in Latin – impressions (when someone sees your ad displayed), you pay a fee.
Pay per conversion or cost per action (CPA): When users perform a specific action (such as calls or transactions), you pay a commission.
Depending on the search engine, your ads may appear below, above or next to the organic (non-paid) results.
Google, for example, displays its ads above and below the natural rankings on its search engine results pages (SERPs). Google offers up to four ad slots at the top of the page, indicated by a small green cube.